Tribe Friday’s Got A New Video – “Talk So Loud”

Tribe Friday's got a new music video for their single “Talk So Loud.” And being one of our favorite bands here at FTLOB, we couldn't pass up the opportunity ask frontman Noah Deutschmann all about it.

Tribe Friday's EP Chasing Pictures has been one of our favorites since our very own Chris Ambrosino reviewed the “collection of punkish, indie rock, barn-burners, sewn up in one tiny, neat, little package” (C. Ambrosino) back in March. Needless to say, when we heard that they were releasing a tour video for their single “Talk So Loud” we were stoked!! So, we asked the foursome from Örebro, Sweden about the video and touring abroad.

Here's what Tribe Friday's Noah had to say in his own words:

Noah Deutschmann

The video for ‘Talk So Loud’ is – spoiler alert – a montage diary of backstage tour footage filmed by us and the wonderful people around us. Most of the heavy lifting, though, was done by our friend, actor/editor/director Charlie Petersson, who makes us a lot look better than we actually do. The footage is from our tours this past year. The majority having been shot in the lovely coastal cities of Los Angeles and New York. As a celebration of the video being released, here are some stories behind the clips in the video.

We started the US leg of our tour in Los Angeles.

The first show we played after arriving in LA was at Bardot Hollywood and their ‘School Night’ event. We’re not particularly nervous people. But apart from this being a super cool event, it was also the first ever show we’d played with Robin (bass) and Isak (guitar). AND our first ever LA show! Needless to say, we mysteriously transformed into pretty nervous people for this one.

As soon as we went on stage, however, we were greeted by a really welcoming audience. What followed was not only one of the best shows we’ve played, but one of the best after-show-parties! As well as meeting some people that we now consider good friends (hey, Tess and rosecoloredworld!). From screaming swedish profanities outside the venue to dancing until 4AM in our DTLA hotel room, it was a real night to remember!

After a few days of ‘heavy work’ (playing shows, doing radio and attending the occasional party), we found ourselves with a much-needed free Wednesday in LA.

The weather was off-the-charts-nice (at least in Swedish terms)! After walking around downtown we took an Uber to Santa Monica. Oh man, I know it’s been said by a million people already, but it really is nice there! Especially considering beaches just aren’t a thing in Sweden. Robin and Anton were the most excited though. The reason? ‘It’s just like in GTA 5!’ (Bonus tip; look out for the classic ‘slow-motion topless lifeguard Santa Monica-beach run’ in the video. It’s hot!) After spending a memorable week in LA, we unpacked our winter coats again and flew up towards the East Coast.

Here are a few good ones from New York City.

One night, a couple of days after our arrival, we were told by our management we were having a ‘business dinner’ at an uptown restaurant. Fair enough. We didn’t get any more details, but since we trust our managers with both our lives and wallets, we didn’t ask for any. 7 PM came around, and when stepping inside this semi-fancy restaurant, we noticed a grey-haired figure in suit sitting at our table with his back turned at us. ‘Probably some label guy’, we all thought in unison, and waited for him to turn around and shake our hands.

The realization came about 30 seconds later. My dad was sitting at our dinner table! He had flown all the way from Sweden to see our show the day after. You can imagine the shock. I almost shed a tear of happiness. There’s a candid video of this on our Instagram stories archive if you don’t believe me, or if you just need something wholesome to watch.

I would be dumb not to mention the last US show we did before going home here. Being crazy big fans of the NYC music scene, the Lower East Side gem that is the Mercury Lounge has always been a sort of mythical place for us. Headlining it ourselves was an absolute dream come true! And we couldn’t have asked for a better audience, my dad in the front row dancing his *ss off included. Top that with an afterparty that included smuggling me in inside the bar (it’s morally OK because I’m an adult at home – US drinking laws are the weird part here), Anton losing his passport, an unhealthy amount of beer-drinking, and Isak forgetting his credit card. You can imagine what sort of night it was! We can’t wait to come back!

And we can't wait to see you!!

Want more Tribe Friday? Check their latest tour dates and connect with them on their social media.

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