Maple & Beech, once a solo project, has grown from a single seedling into a forest of seven individuals. The original member, Minnesota producer Tyler Tholl, recruited his friends and family to join this musical project and now they create retro-inspired pop under one name (well, two). Their latest release, ‘Hot Air’, is one from their upcoming full-length album and covers the issues of empty talk and imitation.
Taking inspiration from Tears For Fears and emulating Maria Mckee’s ‘Show Me Heaven’’s tranquil opening, ‘Hot Air’ is an 80s revival; selecting and elevating the best elements from the era. Almost ironically, the lyrics identify the hollowness of imitation, yet Maple & Beech use this instrumentally to reflect 80s style and form a track that has depth, meaning and direction.
Nostalgic synths, layered vocals and an echoing beat act as hypnotic roots for a blossoming concept that too many individuals speak without saying anything at all. It can be interpreted socially, romantically or even politically, but I am certain that most of us can relate. Whilst throwing us right back to a time without social media or even mobile phones (yikes) existed; Maple & Beech’s ‘Hot Air’ turns a widespread, modern irritant into a light, summery, retro classic.
Head to Spotify to give the track a listen and make sure to follow Maple & Beech on all socials ready for their album, released October 6th.