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Spotify Changed Editorial Playlist Ecosystem

Find out what it could mean for you in this post

Spotify Changed Editorial Playlist Ecosystem

Spotify has personalized its editorial playlists. What does this mean? More chance for you as an independent artist to get featured on one of the official Spotify editorial playlists! In their own words:

Some playlists will now be personalized based on a listener’s taste which means all music has a better chance of getting into the ears of the right listeners. This means that for those specific playlists, no two will be the same.

This is great news for all emerging artists, publishers and labels trying to get on editorial playlists. Spotify writes

These personalized editorial playlists increase the number of artists featured on playlists by 30% and the number of songs listeners are discovering by 35%.

Spotify Editorial playlists

Above a screenshot of my own band SPAWN‘s Spotify For Artists showing the personalized editorial playlist.

We found that, after discovering a song through a personalized editorial playlist, the number of listeners who then seek out the track on their own for repeat listens is up by 80%. In fact, the average number of times a listener saves a track is up 66%—all of which is good news for artists.

Spotify Personalized Editorial Playlists
Unique links are available for seven days after a track was added to a personalized editorial playlist. Source: Spotify For Artists

But how could you show your fans, friends and family you’re on a Spotify editorial playlist as no playlist is the same? Spotify lets you share a unique link with your song. When someone clicks that unique link, he or she will see the personalized playlist.

If you’re one of the lucky few who’s song(s) get added to an editorial playlist, Spotify will send an email notification to the artist (and/or their team), so they can share the news and unique link with their fans.

Roel Wensink
the authorRoel Wensink
Owner
Roel started ForTheLoveOfBands to provide bands and artists with a platform to get their music heard and provide tips gathered along the way. Being a musician himself, he knows how hard it is and how much time it takes to promote your newly recorded gems.

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